Not a day goes by when I’m not asked about whether or not the social media bubble will finally burst. Twitter, Facebook, Google+, Foursquare, Pinterest, this all has to be too much right?
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This isn’t a new phenomenon by any means.
The sensation of being overwhelmed by information has been linked to every media revolution. With every new innovation and the mass adoption of disruptive technology, the volume of information available to us grows exponentially. With media now so pervasive and portable, information, of any focus, is available, on demand, and more importantly, resides in our hands to create and consume at will. We are, for better or for worse, always on. And this is both part of the problem and part of the solution for how we evolve as individuals and as an information society.
Social media has gifted us a new democracy. And with it, the ability to connect to people around the world and create, share, and devour knowledge, entrainment, and irrelevant information at will. It’s as intimidating as it is beautiful. We have passed the Attention Rubicon and there is no turning back. The towers of social media will not come crumbling down upon the foundation of a former reality when we or the generations before us led a much simpler life. The key for us now is forged in self-control or some form of aspirational governance that focuses our connects and interactions.
Indeed, there is a very real human cost of social connectivity. But, the symptoms of information overload are only a reflection of our inability or lack of desire to bring order to our chaos.
See, we are the engineers of the media levees that prevent overflow.
http://pandodaily.com/2012/01/23/the-fallacy-of-information-overload/
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